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ART & SCIENCE BOTTLED
At Joico, beauty and science are combined to create the Art of Healthy Hair. We know a lot about healthy hair, because for 30 years, Joico products have been recognised for their superior performance. Always pushing the boundaries of fashion and innovation, you can trust Joico to deliver the finest professional hair care products. Inspired by Beauty Beauty is more than skin deep. At Joico beauty goes beyond, finding its essence in your inner self. It's all about self-expression; individuality through your unique lifestyle and personality. Inspired by Technology Joico pushes the limits of science. Modern technology and the finest ingredients create superior formulations, made in stronger by our alliance with Shiseido. Joico's exclusive Quadramine complex uses the latest technology for advancements in hair care. The result, products you can count on, products that deliver results. Inspired by Art Art inspires to create true beauty. At Joico, art and science evolves to create a new beautiful look. Beauty and science bottled in artful design that is sleek, streamlined and chic. Joico. The Art of Healthy Hair. |
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JOICO SETS THE STANDARD
Advanced Hair Care. Since Joico's inception, the cornerstone of all Joico products has been the reparative qualities of hair keratin protein. This legacy was firmly established when Joico's founder, a professional stylist, discovered the benefits of hair keratin protein and formulated K-PAK Reconstructor. The innovations continue with: New Quadramine Complex and remarkable ingredients that consistently deliver superior product performance. Synergistic hair systems, from back bar to at-home use which work together to optimize the condition, appearance and integrity of the hair. The unique research and development capabilities of the Shiseido organisation, Joico's parent company since 2002, which has elevated Joico to an even higher level of hair care innovation.COMMITMENT TO PROFESSIONAL INTEGRITY
From the beginning, Joico's commitment has been pure and unwavering: to help stylists preserve, improve and enhance the integrity of the hair. A unique combination of cutting-edge technology, innovative product development, professional education and commitment to integrity keeps Joico at the forefront of the professional beauty industry. |
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SCIENCE DEFINED
To repair damage, it is necessary to replace lost amino acids by utilizing the proper amino acid composition. The most effective method of reconstructing the hair structure is through the use of keratin protein found in Joico's exclusive Quadramine complex. Through three decades, Joico has remained at the forefront of delivering reconstruction to all hair types rather than simple offering a cosmetic feel to the hair. Joico continues to stand out from the crowd by advancing, yet again, to new heights of protection and reconstruction through the innovation of the Quadramine Complex. Joico pushes the limits of science with our new Quadramine Complex. | |
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