Joico Color Endure Violet Shampoo

51-60

This is the BEST product I have ever used to keep my white hair 'yellow' free. I use it sparingly (as it is so good) as it can cause build up, but this is further testament to how good value it is. It lasts ages.

31-40

purchase this to sort out really golden tones, used twice and saw results, this is also good for putting health back to hair as does not dry out like other shampoos, would recomend to all and get the litre on 3 for 2 as brillant saving!!! great service came in 2 days

61-

Have been using this for quite some time now and I just love it. I shampoo once with Joico Moisture Wash Shampoo then once with the Color Endure Violet Shampoo which I leave on for a couple of minutes or so (you don't need to use much as it lathers really well). I'm flattered that I get compliments on my blonde hair, which I colour myself, as it stays a lovely shade of blonde which never looks brassy and I know this is due to the violet shampoo. Wouldn't use any other product to keep my hair

31-40

Very nice product for blond hair, the color shanpoo dosn't make my hair dry like my previous shompoo.

61-

very good product will be buying it again from bath & unwind

51-60

Very good for my grey, alot better colour

31-40

This is fantastic at taking the brassy colour away that can be caused by having hair coloured. I use it only twice
a week then use my normal shampoo the rest of the week. It keeps my hair looking Ash blonde. Highly recommend this product!