New CID
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Why we love this brand

New CID Cosmetics are a premium, innovative colour cosmetic range, made to take the confusion out of make-up with wearable shades and easy-to-use application.They provide key products that will allow you to create a wide range of looks, which are also suitable for all different skin tones and complexions. Created by a team of hundreds of working make- up artists, Director and Founder Kelly Colman explains ‘The aim was to create range that simplified make-up application'.
 
 

Why they were specially selected

New CID has the aim to simplify make-up application with their innovative application designs and sensational formulations, a mission that Bath & Unwind supports.
The range was created in the New ID studios which are situated throughout the country. They are the UK's leading makeover company founded over 8 years ago by Clive and Kelly Colman. After their first makeover and photography studio opened in London's West End they went on to open a further 10 premium studios throughout the country. Over the years Kelly listened to hundreds of New CID make-up artists sharing insights that they have picked up from making up real women in the New ID studios. These women felt that make-up shopping could be overwhelming with too many fashion-led ‘shades which aren't always wearable or easy to apply.
From this information New CID Cosmetics formed and unveiled to fill that gap in the market. Today it is still shaped by the experience of those make-up artists. Bath & Unwind is pleased to add New CID cosmetics to our collection to offer this premium brand to our customers.
 
  

Why this brand is best at what they do

New CID is the only range in the world which has a creative team made up of hundreds of working make-up artists. The team are constantly passing on their expert knowledge and insider tips to New CID Head office where they become the basis of their product innovation.

The make-up artists for CID listen to what their clients have to say about changing trends and the skin changes that we encounter as we age and use this information to progress the brand. Loved by celebrities and the press, New CID has the aim to simplify make-up application with their innovative application designs and sensational formulations.
 
 

Hero Product

Our New CID hero product was a hard one to pick as there are so many fantastic products to choose from! We chose our best seller, and New CID best seller; I - Prime. This excellent foundation primer not only improves the appearance of the skin but allows foundation to glide on perfectly and stay on all day - even in those tricky areas. I-Prime is a lightweight serum that should be applied after moisturising to instantly add luminosity to the skin, resulting in a silky smooth complexion.
 

Top Tip

To ensure foundation glides on smoothly and creates a long lasting, flawless finish, first moisturise the face then apply I-Prime to the forehead, cheeks, nose and tip of chin. Finish by applying foundation or powder.