Renowned salon brand Fudge, takes care of all your hairs styling, colour and care needs.
Counteract those yellow, brassy tones in bleached, highlighted and natural blonde hair with Fudge Clean Blonde Violet Toning Shampoo. This purple-pigmented shampoo is the exact opposite on the colour spectrum of those pesky yellow undertones which can make blondes brassy, and works to neutralise the tone of hair to give it a cool, ashy blonde tint.
Formulated with hydrating guarana to nourish locks which have been compromised by bleaching, it leaves the hair beautifully clean and touchably soft.
Please note: this shampoo is more pigmented than other purple or silver shampoos on the market, and there is a possibility that overuse or leaving the product on hair for too long may cause unwanted purple pigment to remain on the hair.
Also available in mini 50ml size.
How to use Fudge Clean Blonde Violet Toning Shampoo
Ideal for use once a week to remove yellow tones.
1. Apply to wet hair, lather evenly throughout the hair and ensure hands are rinsed to reduce staining
2. Leave on for 2-3 minutes, for thicker hair, or hair with brassier tones, leave on for up to 5 minutes
3. Rinse thoroughly
3. Finish with your regular conditioner
Please note, if left on for too long, this conditioner can leave bleached hair with a purple tone.
More frequent use can also dry the hair out.
478 customer reviews
Would definitely recommend this toning shampoo if you have yellow/brassy tones in your hair. In the past I have tried many purple shampoos including John Freida, Provoke, Lee Strafford and they have never had as much effect as this one! Even after one wash it toned my brassiness right down! Very happy with my purchase and wasn't too expensive ! Lasts ages! :) :)
Seriously works taking out the yellow on dyed blonde hair. I tend to damp my hair, then apply shampoo and leave on for a couple of minutes before rinsing to really let the product work. I've tried other brands for silver shampoos, but this one is the only one that really works. Cheers.