Joico Color Endure Violet Shampoo

£14.10
(83 reviews) Write a Review
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Available for dispatch in 1-2 weeks

Product ID: 1140

About Joico Color Endure Violet Shampoo

Please note this is no longer sulphate-free.
 
This violet-hued shampoo tones and maintains blonde or grey hair by neutralising brassy or yellow tones.

The gentle formula cleanses hair whilst depositing violet dye upon the hair strands which then work to brighten highlighted, bleached or grey hair that has yellowed due to oxidation, making it perfect not only for correcting brassy hair but also maintaining cool, ash colours.

Directions For Use

You may choose to alternate this shampoo with the regular Color Endure shampoo or a more moisturising/balancing formula to meet your hairs needs.

Joico Color Endure Violet Shampoo Reviews

Reviews

  • 5
    A 5 star review

    Posted by Ramona from Leicestershire on 27th Jun 2017

  • 5
    A 5 star review

    Posted by Violetta from Hellevoetsluis on 9th Jun 2017

  • 5
    A 5 star review

    Posted by Bernadette from Uxbridge on 25th May 2017

    Another great product <br>Arrived in great time

  • 5
    A 5 star review

    Posted by Lesley from West Midlands on 18th May 2017

    Brilliant product highly recommend

  • 5
    A 5 star review

    Posted by Unknown on 27th Mar 2017

  • 5
    A 5 star review

    Posted by Julie from Weston-super-Mare on 23rd Nov 2016

  • 5
    A 5 star review

    Posted by Unknown on 9th Nov 2016

    Only used twice so far but the product seems to be doing what it claims.

  • 5
    A review from

    Posted by A beauty lover on 29th Oct 2016

    Haven't tried this product yet and can't review

  • 5
    A 5 star review

    Posted by Unknown on 10th Oct 2016

    Love it!

  • 1
    A 1 star review

    Posted by Jean from Somerset on 28th Aug 2016

    great but I should have ordered 500 ml not 50 ml (my hair looks so shiny)

  • 2
    A 2 star review

    Posted by Susan from Devon on 10th Aug 2016

    This really made a difference toned down the warm colour in my hi lights and made my blond hair much brighter. Would recommend this item

  • 4
    A 4 star review

    Posted by Eva from Tokyo on 22nd Jul 2016

    The shampoo is great and was delivered really quickly! Unfortunately when I opened the bag a bit of shampoo was spilled out of the container, luckily not too much, but maybe, to make sure it doesn't happen, you can seal the container next time?:) But overall I'm very satisfied and thank you for rescuing my blonde color! I will use your services again!

  • 5
    A 5 star review

    Posted by Unknown on 20th Jul 2016

  • 5
    A 5 star review

    Posted by claire from n yorks on 19th Apr 2016

    Good. Brightened up my hair

  • 5
    A 5 star review

    Posted by Unknown on 7th Mar 2016

  • 1
    A 1 star review

    Posted by Unknown on 26th Feb 2016

    Never received and no refund. Will never use again

  • 4
    A 4 star review

    Posted by Victoria from Victoria on 31st Dec 2015

  • 2
    A 2 star review

    Posted by Unknown on 9th Oct 2015

    Good

  • 5
    A 5 star review

    Posted by Ruth from Preston on 9th Oct 2015

    Have bought this for years and works wonders on brassy blonde hair.

  • 5
    A 5 star review

    Posted by Norman from Westmeath on 26th Aug 2015

    Great product, thanks

  • 5
    A 5 star review

    Posted by Unknown on 1st Aug 2015

    Love this product. Great price.

  • 5
    A 5 star review

    Posted by Unknown on 27th Jun 2015

    If you have light hair it takes all the yellow out and actually works it's fab you pay for what you get amazing

  • 5
    A 5 star review

    Posted by Susan from Colwyn Bay on 10th Jun 2015

    This is the BEST product I have ever used to keep my white hair 'yellow' free. I use it sparingly (as it is so good). I love the slight white fresh tones it leaves in my hair while it banishes the yellow. It lasts ages. I can really see a difference when I use it as I still have slight yellow tones where i bleach out residual dark grey, and this banishes them.

  • 5
    A review from

    Posted by A beauty lover on 1st Jun 2015

    5 star, excellent product.

  • 5
    A 5 star review

    Posted by christina rose from Co. Durham on 3rd May 2015

  • 5
    A 5 star review

    Posted by Unknown on 1st May 2015

  • 5
    A 5 star review

    Posted by Jacqueline from Lancs on 4th Apr 2015

    I have used joico violet shampoo for a long time its the best product for toning your hair if your blond or grey,like me, it keeps it looking great,stops yellowing,I won't use anything else.great stuff.

  • 5
    A 5 star review

    Posted by Debbie from Leicestershire on 5th Mar 2015

    Outstanding and ex value!

  • 4
    A 4 star review

    Posted by Nina from SA on 2nd Mar 2015

    Joico has a great reputation. Even though I have grey hair, I found this shampoo; and the colour of it is very violet, a little too moisturising for me. It is low sudsing, so it won't strip your hair dry. The fragrance is pleasant.

  • 3
    A 3 star review

    Posted by Unknown on 19th Jan 2015

    Good for colour but leaves my hair very greasy

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