This hair care brand, is a leader in innovative restorative techniques for your hair. Joico's formulas will give you your healthiest, strongest and shiniest hair.
Please note this product is no longer sulfate-free.
This daily shampoo gently cleanses hair to help protect your hair colour so it stays radiant for longer.
Rich in fade-defying green tea antioxidants and UV protectors, Joico Color Endure Shampoo fights against both physical and environmental factors that can damage hair and lead to colour loss and tonal change.