This hair care brand, is a leader in innovative restorative techniques for your hair. Joico's formulas will give you your healthiest, strongest and shiniest hair.
This strengthening shampoo gently cleanses hair and begins the reconstruction process, making it ideal for weakened, distressed hair types.
Containing the most powerful reconstructive technologies known to hair, the formula enriched with keratin and amino acids fill in damaged areas of the hairs structure, whilst aloe and antioxidant vitamin E protect and hydrate to restore elasticity, strength and shine.
1 Litre pumps available here.
339 customer reviews
My hair was snapping off due to constant coulour treatment and I was introduced to KPAK through my hairdresser, it is an absolute dream I could see an improvement instantly and it is getting stronger everyday. I use with KPAK Reconstructor and Hydrator. I got an amazing deal buying 3 for 2 it meant by buying the 1 litre bottle I am literally saving hundreds of pounds. I would highly recommend
This shampoo is amazing. I have thick long highlighted hair that is also straightened on a regular basis so its really important for me that I use excellent quality products - I very rarely use any other brand and if I do, I always go back to using this! 5 star product!