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Why we love Elizabeth Arden
With no introduction necessary, Elizabeth Arden have been creating products to make you look, feel and smell amazing for nearly a century. Since opening the first Red Door Salon on New York’s Fifth Avenue in 1910 Elizabeth Arden herself became one of the most successful businesswomen in the cosmetics industry, bringing beauty innovations such as makeovers, eye makeup and travel sized products to the women of America.
The roles and responsibilities of women changed dramatically during the first half of the twentieth century, and a new kind of femininity was born from the strong females entering the work force, particularly those involved with the war effort. Arden recognised this shift in society and staying true to her personal mantra, “to be beautiful and natural is the birthright of every woman”, famously launched Elizabeth Arden Montezuma Red Lipstick, a shade specifically designed to match the red of the uniforms of women serving in the armed forces.
Why we chose Elizabeth Arden
Classic glamour and products that have stood the test of time are what we associate with Elizabeth Arden here at Bath & Unwind, and we are proud to bring you a range with such a unique and powerful heritage. From bestselling cult classics such as Eight Hour Cream, recent innovations like the Prevage anti-ageing line and makeup bag must haves including Double Density Maximum Volume Mascara, Elizabeth Arden continue to provide a total skincare, beauty and fragrance range which maintains Arden’s vision of products enhancing, rather than masking, natural beauty.
Why their products work
Elizabeth Arden herself was an advocate of ‘Total Beauty’, where skincare and makeup, as well as nutrition and fitness, complement each other. This idea has been expanded and built upon in the present, where the importance of an holistic approach to personal care is taken for granted.
In addition, beginning with collaboration with chemists in producing one of their first face creams, Elizabeth Arden revolutionised the cosmetics industry by bringing a scientific approach to the design of products. This has continued to the present day, with research and development identifying the ingredients that will make products evermore effective and beneficial to use.
Our hero product
With so many fabulous products to choose from, we couldn’t resist picking two. Our first hero product is the Elizabeth Arden Eight Hour Cream Intensive Daily Moisturiser for Face SPF15, which combines the original Eight Hour Cream formula with added protection from the damaging effects of the sun and extreme weather, perfect for soothing skin as the weather gets colder.
Our other absolute favourite is makeup bag staple Exceptional Lipstick in Simply Red. This creamy, long-lasting lipstick is a shade of intense, vibrant red, and will let your pout speak for itself.