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Free Moisturising Skin Cream Mini with every Yu.Be order »
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Why we love Yu-Be.

"Invented by Japanese pharmacist Yoshikiyo Nowatari in 1957, Yu-Be (pronounced "YOO-BEE") is a Glycerin-based moisturizing cream enriched with Vitamin E, Vitamin B2 and Camphor. It's the uniquely high Glycerin content and absorbability, achieved through a special manufacturing process in Japan, which makes Yu-Be so effective on severe dry skin and truly sets it apart from other creams."
From Our Beauty Blog
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