Proraso

Proraso embodies Italian shaving tradition, refining the art of grooming since 1948. Founded on innovation and craftsmanship, the brand transformed everyday shaving with its iconic Pre-Shave Cream, quickly becoming a staple in barbershops across Italy and beyond.

Carefully crafted in Italy...Read More

Proraso embodies Italian shaving tradition, refining the art of grooming since 1948. Founded on innovation and craftsmanship, the brand transformed everyday shaving with its iconic Pre-Shave Cream, quickly becoming a staple in barbershops across Italy and beyond.

Carefully crafted in Italy, the collection blends time-honoured techniques with modern formulations — from its complete shaving system to dedicated beard and moustache care.

Why we chose Proraso:

• They combine authentic Italian barbershop heritage with proven performance
• Their professional-quality formulas elevate daily shaving rituals
• They balance classic tradition with innovation and specialised expertise