Hair Concern

Define, hydrate and protect your curls in one easy step with Joico Curls Like Us Curl Crème Styler. This multitasking curl cream delivers flexible hold and heat protection up to 232°C, all while deeply conditioning the hair with moringa seed...

Seal in definition with Joico Curls Like Us Curl Defining Gelee, a lightweight yet powerful styling gel that enhances curl shape and locks out humidity for up to 72 hours. Designed to define without crunch or flaking, it blends algae oil, moringa, and...

Bounce into beautiful curls with Joico Curls Like Us Hydrating Foam, a weightless styling mousse that defines, softens and protects natural texture. Infused with moringa seed oil, algae oil, and plant-based proteins, it hydrates and strengthens curls...

Refresh fine-to-medium dry hair with the Joico HydraSplash Gift Set, a lightweight hydrating duo that delivers lasting moisture without weighing hair down. Ideal for daily use, it promotes soft, healthy-looking hair with a natural shine...

Give your blow-dry a youthful boost with Joico YouthLock Blowout Crème, a styling essential that smooths, protects and restores fragile strands. Infused with collagen and SmartRelease™ Technology, it creates a sleek, polished finish while...

This supersized YouthLock Conditioner offers long-lasting hydration and protection for dry, fragile or ageing hair. Infused with collagen, buriti oil, and a steady-release blend of actives, it restores strength and elasticity while leaving hair feeling...

Rediscover soft, radiant hair with Joico YouthLock Conditioner, a rich yet weightless formula created to restore manageability, shine and bounce. Especially suited for dry, brittle or ageing hair, it’s enriched with collagen and buriti oil to...

Now available in a salon-size 1L bottle, this gentle yet effective shampoo delivers long-lasting care for dry, thinning or ageing hair. Powered by SmartRelease™ Technology, collagen, and buriti oil, it deeply nourishes and brings body and life...

Give tired hair a reset with the Joico YouthLock Treatment Masque, a deeply nourishing formula that targets frizz, dryness and breakage in one rich treatment. Ideal for mature or chemically stressed hair, it blends collagen, buriti oil, and...

A rejuvenating shampoo, designed specially for medium and coarse hair types.  This luxury shampoo cleanses, hydrates, repairs damage and restores the hair from within by boosting collagen, fortifying the hair structure, smoothing, boosting radiance...

A lightweight volumising hair serum for fine and limp hair types.  Ideal for boosting volume, reducing frizz, enhancing shine and softening the hair, this luxurious hair serum is designed to be applied to clean damp or dry hair and left in...

A deeply hydrating hair serum, designed for dry, damaged, medium and coarse hair types.  Ideal for use on damp or dry hair, this luxurious hair serum helps to reduce and tame frizz, soften the hair, protect against heat damage and boost hydration...

A luxurious, nourishing conditioner designed to revitalise and soften hair. Formulated with magnesium, a blend of botanical extracts and essential oils, it deeply moisturises the hair, improving manageability and leaving it silky smooth. This...

Strengthens both natural and colour-treated hair. Yogurt adds body, while avocado and rice oils, honey, fruit extracts, and vitamin E deeply condition the hair shaft. Integrity 41 helps maintain colour vibrancy. Now, with an improved formula and a...

A luxurious, sulfate-free cleanser crafted to gently care for all hair types, from fine and fragile to thick and textured. Infused with organic argan oil, this nourishing formula delivers a rich yet delicate cleanse that respects the hair’s...

A luxurious deep-conditioning mask suitable for all hair types, especially those that are dry, unruly, or hard to manage. Infused with organic argan oil and wheat proteins, this rich formula nourishes deeply, sealing the cuticle to eliminate frizz and...

Designed specifically for brown and dark blonde hair, Milk_shake cold brunette conditioner is infused with a powerful blue pigment that neutralises unwanted warm tones in both natural and colour-treated hair. This gentle yet effective formula softens...

Refresh your brunette brilliance in a single spritz with this brunette toning Spray is a lightweight leave-in treatment formulated with a special blue pigment that instantly neutralises warm, brassy, red and orangey tones in brown and dark blonde...

Colour care conditioner containing milk proteins to help maintain the hair's moisture balance. Integrity 41 helps to prolong hair colour. Hair is left soft and radiant. It is the ultimate hydrating, protective and detangling conditioner for colour...

Care for colour-treated hair with this exclusive shampoo and conditioner duo, offering a 10% saving.  Featuring a shampoo created to add vitality, and a conditioner to protect against colour fade, this duo keeps your hair healthy, radiant and...

Enhance the richness of cool brunette tones with this indulgent leave-in conditioning foam. Powered by milk proteins, Integrity 41® and a multi-vitamin complex, it nourishes and restructures hair while adding depth and dimension to darker shades...

Cool down brassy tones and refresh blonde shades with this lightweight no-rinse conditioning foam. Enriched with milk proteins, Integrity 41® and a multi-vitamin complex, it conditions and restructures hair while depositing soft light blue tones for...

Add a cool, smoky finish to blonde hair with this nourishing no-rinse conditioning foam. Enriched with milk proteins, Integrity 41® and a multi-vitamin complex, it conditions and restructures the hair while depositing subtle grey tones for a chic,...

Brighten and refresh light hair with lilac, lavender or violet tones using this bestselling leave-in conditioning foam. Infused with milk proteins, Integrity 41® and a multi-vitamin complex, it nourishes and restructures the hair while enhancing or...

Boost warmth and radiance in brunette and dark blonde hair with this nourishing no-rinse conditioning foam. Infused with milk proteins, Integrity 41® and a multi-vitamin complex, it restructures and conditions the hair while enhancing natural golden...

Created specifically for curly hair, this lightweight leave-in spray is the newest addition to the Curl Passion collection. This leave in treatment is designed to enhance softness, elasticity, and manageability while helping curls stay defined and...

This ultimate curl-defining cream is your go-to for beautifully sculpted, frizz-free curls with lasting softness and shine. Formulated to define, tame, and enhance your hair’s natural texture, curl definition delivers long-lasting shape and...

A gentle yet deeply nourishing cleanser designed to enhance the natural beauty of curls. This curl-optimising formula softens, hydrates, and improves manageability, leaving hair silky and defined. Infused with organic pracaxi and babassu oils, milk...

Designed for beautifully defined, long-lasting curls and waves, this lightweight fluid enhances your hair’s natural texture while delivering flexible control and shape. Its advanced formula smooths frizz, boosts shine, and protects colour...

A high-performance formula designed to detoxify and rebalance both hair and scalp. Clinically proven to remove up to 55.5% of copper and 63.3% of lead from the hair fibre, it helps maintain colour vibrancy and reduce the risk of breakage caused by...

Formulated for fine, thinning, and fragile hair, this revitalizing conditioner harnesses the natural powers of organic rosemary, sage, and Fioravanti balm extract to purify the scalp and stimulate microcirculation, creating the ideal environment for...

A revitalizing scalp lotion designed to restore fullness and resilience to fine, thinning, and fragile hair. Harnessing the natural potency of organic rosemary, sage, and Fioravanti balm extract, this targeted treatment purifies the scalp and boosts...

Milk_shake's best-selling leave-in conditioner and incredible milk 12 effects allin one. 100% vegan formula with an exclusive flower fragrance, these iconic treatments deliver the same powerful results with a beautifully delicate scent. Fragrance...

A luxurious, lightweight treatment designed for all hair types, especially those in need of softness, shine, and manageability. Its exclusive formula, enriched with organic argan oil, delivers instant nourishment, leaving hair silky, voluminous, and...