Styling

Define, hydrate and protect your curls in one easy step with Joico Curls Like Us Curl Crème Styler. This multitasking curl cream delivers flexible hold and heat protection up to 232°C, all while deeply conditioning the hair with moringa seed...

Seal in definition with Joico Curls Like Us Curl Defining Gelee, a lightweight yet powerful styling gel that enhances curl shape and locks out humidity for up to 72 hours. Designed to define without crunch or flaking, it blends algae oil, moringa, and...

Bounce into beautiful curls with Joico Curls Like Us Hydrating Foam, a weightless styling mousse that defines, softens and protects natural texture. Infused with moringa seed oil, algae oil, and plant-based proteins, it hydrates and strengthens curls...

Give your blow-dry a youthful boost with Joico YouthLock Blowout Crème, a styling essential that smooths, protects and restores fragile strands. Infused with collagen and SmartRelease™ Technology, it creates a sleek, polished finish while...

A lightweight volumising hair serum for fine and limp hair types.  Ideal for boosting volume, reducing frizz, enhancing shine and softening the hair, this luxurious hair serum is designed to be applied to clean damp or dry hair and left in...

A deeply hydrating hair serum, designed for dry, damaged, medium and coarse hair types.  Ideal for use on damp or dry hair, this luxurious hair serum helps to reduce and tame frizz, soften the hair, protect against heat damage and boost hydration...

Prime the hair for blow-drying with this non-aerosol styling mousse. Designed to add body and texture with a natural look, it helps to control the style and offer medium hold. It also helps to make blow-drying with a brush easier and makes the style...

Refresh your brunette brilliance in a single spritz with this brunette toning Spray is a lightweight leave-in treatment formulated with a special blue pigment that instantly neutralises warm, brassy, red and orangey tones in brown and dark blonde...

This ultimate curl-defining cream is your go-to for beautifully sculpted, frizz-free curls with lasting softness and shine. Formulated to define, tame, and enhance your hair’s natural texture, curl definition delivers long-lasting shape and...

Designed for beautifully defined, long-lasting curls and waves, this lightweight fluid enhances your hair’s natural texture while delivering flexible control and shape. Its advanced formula smooths frizz, boosts shine, and protects colour...

A strong hold hair spray, ideal for keeping any style in place. Great for giving hair structure whilst offering a natural finish, it can help with precision styling, and leaves no residue. Key benefits A strong hold hair spray Gives hair...

A strong hold fixing paste, ideal of all hair types. Offering hair structure and texture, this dense paste adds definition but offers a natural finish Key benefits Strong hold styling paste Gives hair structure and texture Ideal for adding detail Dense...

Style damp or dry hair, with this flexible hold styling paste.  Ideal for creating a wide range of styles, whilst offering a light hold, it's flexible, easy to apply and great for men or women.  Key benefits Flexible styling paste Adds a...

A luxurious, lightweight treatment designed for all hair types, especially those in need of softness, shine, and manageability. Its exclusive formula, enriched with organic argan oil, delivers instant nourishment, leaving hair silky, voluminous, and...

A luxurious, multi-benefit treatment for all hair types, especially those craving softness, shine, and manageability. This lightweight yet deeply nourishing formula is enriched with organic argan oil, instantly conditioning the hair while adding a...

Your go-to solution for sleek, radiant hair. This lightweight serum tames frizz both during and after styling, while offering heat protection against styling tools to keep hair healthy and manageable. Infused with date seed extract and Abyssinian oil,...

Style damp or dry hair with this lightweight glossy wax styling product.  Perfect for giving high shine and gloss and providing flexible definition.  Key benefits A light styling wax Adds definition  Glossy finish Flexible hold How to...

Incredible Oil is a lightweight, illuminating, and protective treatment oil. Infused with nourishing argan and sunflower oils and enriched with papaya extract, it forms a protective barrier that seals the cuticles, helping to prevent breakage. The...

Boost shine with this lightweight finishing spray. Ideal for keeping static at bay and boosting colour vibrancy, it can be used after styling to leave the hair looking shiny and healthy. Key benefits Shine enhancing spray  Adds a glossy finish to...

A versatile liquid styler, perfect for adding body, volume and gloss. Suitable for all hair types, it offers a flexible hold and can be used on damp or dry hair, and with a hair dryer, diffuser or other styling products.  Key benefits Styling...

Give the hair instant hold with this medium hold styling gel, suitable for all hair types and styles. Designed to provide structure and control, it also adds body and elasticity.  Quick drying and leaves no residue.  Key benefits Medium hold...

A salon quality medium hold hair spray for all hair types. Ideal for giving body and a slight gloss, this hair spray is flexible, does not leave the hair feeling or looking wet and does not leave a residue.  Key benefits Medium hold hair...

A sculpting cream designed to build volume and style the hair.  Suitable for all hair types or lengths, this flexible fibre paste helps to create any type of look or style whilst providing an ultra-glossy finish. Key benefits Sculpting...

Smooth dry hair and reduce frizz with this smoothing styling cream.  Ideal for all hair types and lengths, it provides a natural hold, smooths dry hair, reduces frizz and leaves the hair feeling soft and shiny.  Key benefits Smoothing styling...

A highly workable texturising cream, ideal for providing body and medium hold. Ideal for all hair types including long or short, it can help style individual locks or be used on the whole head.   Suitable for use on damp or dry hair, it leaves...

Protect the hair before heat styling with this thermo spray, designed to create an invisible film around the hair.  Ideal for use before blow-drying, straightening or using a curling iron, it protects against breakage and split ends and leaves the...

A brightening spray for light to dark blonde hair.  Perfect for lightening the hair, it can be sprayed all over to bring sun-kissed highlights to the hair. Made with hydrogen peroxide which gradually lightens the hair, vegetable glycerin and apple...