Joico

With over 30 years' experience, Joico are leaders in professional, innovative hair care. Constantly updating their technologies to uphold their reputation, they offer a range of solutions for any hair type. Their collection contains the world famous K-Pak range, designed to reconstruct even the most damaged hair, as well as volumising JoiFull range (newly re-launched), and their salon quality Style & Finish range. Formulated with patented technology, they create high quality products that aren't tested on animals and are as kind to the hair as possible, whilst still creating salon results. 

Try their bestselling Moisture Recovery Conditioner, or their famous K-Pak Shampoo. 

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Why we chose Joico:

• They believe the 'Art of healthy hair' is based on science and beauty
• They use patented technologies to re-build and protect the hair
• They have 40+ years of experience in the hair care industry