Ideal for swimmers, heavily-styled hair and people who live in hard water areas, this professional quality chelator gently removes chlorine and product build up, leaving hair clean and radiant.This reconstructing shampoo is also rich in amino acids, aloe...

Get rid of fizz and lock out humidity with this protective finishing spray.A light hold aerosol spray that delivers protection from volume-deflating humidity in a fine mist. This unique protective finishing spray creates an invisible protective barrier...

Don't shy away from beautifully bright blonde hair - revive it with Joico Blonde Life Brightening Masque. This intensive conditioning treatment instantly hydrates and softens, neutralising brassy tones without leaving a heavy residue on the hair. The...

Breathe new life back into blonde hair with Joico Blonde Life Brightening Shampoo. This sulphate-free shampoo banishes brassy tones for bright blonde locks which dazzle with renewed radiance. Enriched with tamanu and monoi oils, this nourishing shampoo...

Polish and nourish brighter-than-bright blondes with Joico Blonde Life Brightening Conditioner. This lightweight conditioner combines the super-strength qualities of a serum with the lightness of a lotion, to revive parched, bleached blonde hair without...

A unique liquid to powder texturiser, perfect for refreshing the hair and adding volume.   Formulated with bio-advanced peptide and quadramine complex, it instantly absorbs excess oil, boosts volume and controls humidity to ensure your style looks...