About Joico Blonde Life Violet Shampoo
Banish unwanted brassy tones with Joico's innovative violet shampoo.
Designed specifically for blonde hair, this rich, lathering purple shampoo helps to balance brassy tones, brighten dull hair and nourish and protect damaged locks. Infused with arginine, an amino acid known to strengthen, monoi oil, a blend of coconut oil and Tahitian gardenia flower which helps to reduce frizz and protect against environmental damage, tamanu oil, known to hydrate and fortify brittle hair, and Joico's signature Smartrealease Technology, a keratin rich blend to repair and transform damaged hair.
Ideal for use 2-3 times per week, it neautralises undesirable yellow tones so cool blondes stay nice and icy.
- Cools brassy tones
- Brightens blonde hair
- Nourishes and protects
- Promotes shine
- Free from SLS
How to use Joico Blonde Life Violet Shampoo
- Apply to wet hair
- Massage into roots, mid lengths and ends
- Leave in for 1-3 minutes
- Rinse thoroughly
- For best results, follow with Joico Blonde Life Violet Conditioner
- Use 2-3 times per week to maintain a cool tone
Ingredients in Joico Blonde Life Violet Shampoo
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).