Product ID: 9532

About Paul Mitchell Platinum Blonde Shampoo

Banish brassiness, soften strands and add gorgeous shine to natural and colour-treated blondes with this Platinum Blonde Shampoo.

This violet-tinted, colour-enhancing formula brings out the best in blonde, white and grey hair, by boosting brightness and restoring luminosity. Formulated with conditioning ingredients and extracts to hydrate hair and intensify shine, this toning shampoo contains cool violet pigments to brighten and enhance colour and neutralise yellow and brassy tones. 

Key benefits

  • Violet-tinted shampoo
  • Designed for blonde, white and grey hair
  • Colour-enhancing formula
  • Brightens and restores luminosity 
  • Contains conditioning ingredients to retain moisture 
  • Effectively cleans hair and scalp

How to use Paul Mitchell Platinum Blonde Shampoo

  1. Apply to wet hair
  2. Lather and allow to remain on hair for 1-5 minutes
  3. Rinse thoroughly

Ingredients in Paul Mitchell Platinum Blonde Shampoo

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycerin, Polyquaternium-7, Keratin, Anthemis Nobilis (Chamomile) Flower Extract, Curcuma Longa (Turmeric) Root Extract, Calendula Officinalis Flower Extract, Verbascum Thapsus Extract, Carthamus Tinctorius (Safflower) Oleosomes, Hydrolyzed Keratin, Oxidized Keratin, Amodimethicone, C11-15 Pareth-7, C12-13 Pareth-23, C12-13 Pareth-3, Disodium Edta, Glycereth-26, Glyceryl Distearate, Laureth-9, Magnesium Chloride, Magnesium Nitrate, Polyquaternium-10, Sodium Sulfate, Trideceth-12, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Parfum (Fragrance), Linalool, Ci 60730 (Ext Violet 2), Sodium Acetate