Joico Defy Damage Protective Shampoo

Product ID: 7072

About Joico Defy Damage Protective Shampoo

Strengthen and protect colour treated and damaged hair with this rich and lathering shampoo. 

Designed to defy colour fading and treat hair that is exposed to the damaging effects of daily heat styling, UV exposure and environmental pollution, this salon quality shampoo gently removes debris and build up whilst keeping hair super soft and ultra shiny. Formulated with a cutting edge blend of Joico Smartrelease technology, a combination of hair loving rosehip oil, arginine and keratin oil, protective lipids to defend against thermal and chemical damage, moringa seed oil which is rich in antioxidants to promote softness and shine, and arginine, a bonding molecule to strengthen and renew damaged hair. 

Also available in a 1 litre version. 

Key benefits

  • Maintains colour vibrancy
  • Softens and promotes shine
  • Protects against damage
  • Ideal for colour treated hair
  • Free from SLS/sulphates

How to use Joico Defy Damage Protective Shampoo

  1. Apply to wet hair 
  2. Massage to form a lather
  3. Rinse and repeat if necessary 
  4. For the best results follow with Joico Defy Damage Protective Conditioner

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