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Why we love OPI

OPI was founded in 1981 by George Schaeffer, who had emigrated from post-war eastern Europe to the USA in the fifties. While working in a dental supply business on the west coast, Schaeffer realised that the materials used in making dentures were better than what was currently available in the acrylic nail industry. This marked the beginning of OPI, and after their initial success supplying innovative acrylic products to nail technicians, they branched out into making coloured lacquers in 1989. We love that OPI has a dedication to the nail industry which is demonstrated by their investment in product development, the result of which is an astounding selection of colours which is constantly evolving. We also love OPI's strong philanthropic ethos, with the Schaeffer Family Foundation donating to health care and education charities all over the world.

Why we choose OPI

One of the original salon brands, OPI has long promoted the importance of educating customers in product use to ensure they get the best from them. Their high standards have brought professionalism and excellence to the whole nail industry, and the company plays an active role in industry associations concerned with issues such as consumer safety standards. In partnering with OPI, we are confident that we will be bringing you the latest in nail colours, trends and care, from a brand that has earned international acclaim.

Why their products work

OPI have a research and development team who are constantly striving to bring the latest ingredients and formulas to the product line. The lacquers contain no ingredients whose safety is debated, such as DBP, toluene or formaldehyde, and OPI are actively involved with making their products as environmentally sound as possible. This integrity is coupled with an artistic director whose keen eye for colour ensures that OPI stays on top of the latest fashion trends. The result is a stunning collection of lacquers with shades to suit everyone.

Our hero product

We love the gorgeous dark plum Lincoln Park After Dark, which helped kick start the recent dark nail trend. It has won a number of awards including the Instyle Award for the best dark nail polish in 2006, 2009 and 2011 and is one of OPI's bestselling shades.