With over 30 years' experience, Joico are leaders in professional, innovative hair care. Constantly updating their technologies to uphold their reputation, they offer a range of solutions for any hair type. Their collection contains the world famous K-Pak range, designed to reconstruct even the most damaged hair, as well as volumising JoiFull range (newly re-launched), and their salon quality Style & Finish range. Formulated with patented technology, they create high quality products that aren't tested on animals and are as kind to the hair as possible, whilst still creating salon results.